Pirouette Cacahuète

Just a very example as Wilfried Hou Je Bek explained:

In psychoanalysis the word psychogeography is used in relation to phenomena of location based hysteria: you are perfectly sane, you enter a particular room and within a split second you are stark raving mad. Only when this response is universally shared and not dependent on a random individual neurosis, this power of a room can be called psychogeographic. 

From the age of 16, Gregor Schneider (born in Rheydt in 1969) has been transforming the interior of the home he inherited from his father in the small town of Rheydt, Germany. A work in progress until 2007, he has constantly added new rooms, separated others, removed mod-cons, and blocked up windows, adding fake ones in their place. The result is a labyrinthine structure which he has entitled Haus u r (House u r). Occasionally, visitors are invited to spend the night there and share his personal space.Architecture is again central to Gregor Schneider’s exhibition at la maison rouge for which he has created a specific installation. He invites visitors to follow a sweet fragrance (süßer Duft) that take them to the other side of the walls, leaving behind the white exhibition room for dark parallel spaces where they discover who inhabits them, who haunts them, and are confronted with their own fear of the unknown.

A series of rooms — accessible to the exhibition-goer — has been built into the existing architecture of the museum: long corridors and confined cells equally reminiscent of intensive care wards and isolation units, of protection and confinement, that can be read either as zones of extra attentive care or of social and sensory deprivation. Individual rooms call to mind prison cells, interrogation rooms, holding areas or exercise tracts under constant surveillance. The artistic strategy of doubling and replication, that is fundamental to Gregor Schneider’s work, is in evidence here. The exhibition is a response to images circulating on the Internet of the United States’ maximum security facility Camp V at Guantánamo Bay on Cuba, a ‘no-man’s-land that is shielded as far as possible from the public gaze. The title of the exhibition also references the secret and the clandestine. ‘White torture’, also known as ‘clean torture’, is used of methods that are designed to destroy a person’s mind without leaving any external evidence and hence extremely hard to prove.